Camerawork and Editing

 Camerawork ideas for my video:

The close up predominates in music videos because of the intimacy it creates between the audience and the band or artist. It also emphasises what is actually on sale which is most important and that is the music and the artist or band.

We will include this convention in our own video by using:
-close up of car on the floor, band member walks out the door the the far right of the shot, focus is on the car.
-close up of car in mirror
-close ups of band performing (especially singer)
The camera movement may also match the movement of the performs while they are playing the song.
Our camerawork is very important because it needs to create the feeling that the car is going on a journey, and the video needs to take the audience of that journey with it.

 Editing

In many music videos the convention of a fast cut montage features, which makes the viewer want to watch the video again because they are unable to understand it the first time. Although our video does not feature a particular fast cut montage, because we are using stop frame animation the whole video is like a montage, but the viewer can understand what is happening.

Matching the lyrics and music to visuals is an important convention of music videos. For example, every shot changes on the beat of the music, and this can often determine the pace of the video.

Digital effects are actually used more in music videos than in films. Good lighting is essential, and having the artist well-lit also shows how important they are. The lighting in our video is vital because our location is quite dark, we will have to use lamps and torches to achieve the right lighting.

Colourisation can be used to change the colour of the lighting by using tints, these can be placed over lamps to create this effect.