The Saturdays
The Saturdays are a typical girl group whose target audience would also be mainly female. To begin with they appealed more to younger girls than anybody over the age of 16, but with their latest album their music and style has matured to reach an older audience. Males may enjoy their music but probably would only like them because of their sex appeal. Currently their website is designed to match the album cover and style of that album.
It is made obvious by this image that the target audience is female because of the colours and typography used, and the overall style of the website page. The way the girls are looking at the camera makes the audience feel like they are actually communicating with them which creates intimacy between the band and the audience. The album name is made clear in a way where it isn't made too obvious that their music is more important than the audience or that they are just trying to sell the album through this picture by it being printed on magazine covers that the band are supposed to be reading. This also links together because headlines are found on the covers of magazines and newspapers, as the word is here. Under 'store', the viewer is also encouraged to buy the album, and they are more likely to do so if they feel like it's the actual band telling them to.
As well as appearing in adverts promoting their own music, The Saturdays are the faces of Impulse bodyspray for girls, and feature in the adverts for the product, giving them another way to reach their audience and allowing the audience to feel like they have a connection with the band if they buy the bodyspray. Fans of The Saturdays might not have bought the product previous to them appearing in the adverts. The picture below shows the girls using the bodyspray themselves.
Paramore
Paramore produce music of a completely different genre to The Saturdays and all together have a different style. Although the band is all male, they have a female singer, so a female audience could still relate to them. Paramores target audience is a mixture of males and females but mostly teenagers because of their image. The music they make matches their image because they use live instruments, unlike The Saturdays who produce music which is more like pop. Just by looking at Paramore's website the viewer can see what genre of music they make. Currently it looks like this:
Just like The Saturdays, the design of Paramore's website corresponds with their latest album cover and theme. The cover for their album 'Brand New Eyes' looks like this:
Although the butterfly wings aren't placed next to the band name on the album cover, they still feature on it which creates the link between the album cover and website design, but adding an extra twist and imagination. Paramore were also part of the soundtrack for the hit teen film Twilight which helped their audience to grow. Because it was the soundtrack for a teen film, this made the majority of their audience teenagers, because this helped them to appeal to them more. 
Recently Hayley Williams (the singer) also featured on one of B.o.B's songs which could be considered quite controversial because the style was of a completely different genre. This helped her to be seen as an individual instead of just a female singer in an all-male band, but also helped Paramore's audience to grow.
On the website, the band are encouraging even more people to become part of their constantly growing fan base by communicating with them themselves. The viewer can leave comments on there for the band and talk to other fans, and could even get a reply from a band member. Female fans probably look up to Hayley Williams as a role model and base their own image on her.The Script
The Script are an Irish band which has three members who are all male. Again, their target audience is completely different to The Saturdays and Paramore. Although their fan base is mainly female because of the lead singer Danny's sex appeal, their music reaches all types of audiences, not a particular one. The often produce songs which appeals to an older audience, but the overall sound would appeal to a younger audience. Just like the other two bands, The Script's website plays a vital part in promoting their music.
The picture at the top of the homepage is on a loop, so it constantly changes. These pictures alternate between photos from the band's gigs and images photo shoots.
Danny recently appeared on the lunchtime chat show Loose Women on his own, because he is the main face of the band and everybody recognises him as the singer from The Script, people wouldn't recognise the other members on their own. The picture on the bottom right is similar to the image that features on the band's new album cover, so there is a re-occurring theme with all of these bands. The website must be of the same design as the latest album to keep it current and up to date.
All three of these bands have clever ways of promoting their music which are very effective. They have all become more popular over time as their music and styles have developed with their image.
Our own target audience is teenagers aged 13 to 16 with a few exceptions, which is a very small age range to be aiming, so ways of reaching this particular audience will have to be clearly thought about in order to be successful with this. Our introduced concept involving the red toy camper van in our music video should target the younger groups in this audience. This along with the genre of music should appeal to the older groups within the audience. This is often the stage when teenagers develop their music preferences and start listening to more guitar-based genres such as Eight Track Stereo (our chosen band).
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