Bands and artists need to create brand identities in order to offer something that attracts their particular target audience, and also makes them different from everyone else. Brand identities are used to allow the audience to recognise an artist's music and here are a few of the techniques explained which are used to achieve this:
Colour schemes
Similar colours are used throughout products to make it clear to the audience that they are for the same artist or band, this goes for typography as well as backgrounds, images and logos.Typography
Often the same font is used, perhaps to state that it is the same artist, and not an artist with a similar name, for example the band All Time Low shown below could be confused with the boyband The Wanted's song 'All Time Low' if people are not familiar with the band below.
Images
Images are also used to create a brand identity, usually by using the same ones across different products. An example of this would be Pixie Lott, who uses the same image on her album cover, website and also television advert promoting her music. These images can be used to create a certain image or style for an artist and allow the audience to recognise this when looking at different products.
I have chosen two bands of a similar genre to Eight Track Stereo to examine their brand identities and see if these conventions have been used. Also, to take inspiration to match our own brand identity to the correct genre.
All Time Low
Official Website
Album Cover
Same typography used to create brand identity.Magazine Advertisement/Cover
Same typography used again.
Similar colours used on magazine cover to album cover.
Kids In Glass Houses
Official Website
Album Cover
Same typography/colours/flowers used - brand identity.
Magazine Advertisement
Promoting new album and single - album cover shown, date of release, date of availability digitally.
Offers a free download - encouraging consumers.
It is made clear that the significant ways to create a brand identity is by using running themes with colours, typography and images. Both bands, which are of the same style and genre as Eight Track Stereo (our chosen band for our music video), have successfully created brand identities through this. Therefore we will take this on board and develop our own brand identity through the use of similar colours, typography, images and the logo I designed. Because we will feature the red campervan on the album cover and magazine advert, a contrasting colour such as blue or green would work well as these colours also appear in the logo. By using the campervan image instead of the band, they would not be selling their music through their own image, but instead through this concept.
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